Salesforce AI Associate Certification Guide

Salesforce has unveiled the latest addition to its certification lineup, the Salesforce AI Associate Certification. One must hold this credential to utilize Salesforce’s AI capabilities for sales professionals fully.

The principles, potential and applications of AI and data in CRM are the main topics of the Salesforce AI Associate Exam. People with varying levels of experience, including professionals and business executives, who are familiar with artificial intelligence (AI), can take the exam.

This blog covers everything you need to know about the Salesforce AI Associate Certification Guide, including certification details, why it’s important, who can pursue it and the key topics to pass the certification.

Who can appear for this Exam?

The Salesforce AI Associate exam is designed for individuals who want to demonstrate their proficiency in using artificial intelligence (AI) within the Salesforce ecosystem. 

AI Associate Certification

For those who work as Salesforce developers, administrators, business analysts or consultants, this certification opens up interesting career prospects.

Why Salesforce AI Associate Credential is Important?

  1. New Job Opportunities: Getting a Salesforce AI Associate certificate opens up new job possibilities, especially in growing areas like artificial intelligence.
  2. Skills Beyond Basics: The certification proves you can do more than just use the basic features of Salesforce, showcasing your capability in advanced technologies like AI.
  3. Businesses Value AI: Many companies are using AI to stay competitive, making it a big trend in the tech industry. Having a Salesforce AI certification makes you credible in adopting and understanding these technologies.
  4. Qualification for Specific Jobs: The certification may make you eligible for roles specifically asking for experience in both Salesforce and AI.
  5. Enhanced Career Growth: As businesses aim to improve operations with cutting-edge tech, having this certification can boost your career growth by aligning you with current industry trends.

About the AI Associate Certification

  • This exam consists of 40 questions.
  • You have 70 minutes to complete the assessment.
  • The required score to pass this test is 65%.
  • This exam costs $75, and retakes are free of charge.
  • Exams can be taken in person at the testing facility or online. Click here for more information on how to schedule an exam.
  • There are no prerequisites for this exam.

Exam Outline

Salesforce AI Associate

AI Fundamentals: 17%

  1. Describe the fundamental ideas and uses of AI in Salesforce.
  2. Differentiate between the types of AI and their capabilities.

AI Capabilities in CRM: 8%

  1. Identify CRM AI capabilities.
  2. Describe the benefits of AI as they apply to CRM.

Ethical Considerations of AI: 39%

  1. Describe the ethical challenges of AI (e.g., human bias in machine learning, lack of transparency, etc.).
  2. Apply Salesforce’s Trusted AI Principles to given scenarios.

Data for AI: 36%

  1. Describe the importance of data quality.
  2. Describe the elements/components of data quality

Recommended Resources

What is Data Analysis?

In order to get relevant insights, patterns and knowledge from raw data, data analysis entails its inspection, interpretation and transformation.

The purpose of this analysis is to identify trends, support the creation of predictive models, and provide information for decision-making.

In many AI applications, data analysis is essential for making sense of the enormous volumes of data that AI systems generate and use.

Generative AI Vs Predictive AI

Algorithms are used by both generative and predictive AI to solve challenging logistical and business problems.

Compared to predictive AI, generative AI typically uses more complex models and algorithms to introduce a creative component. When it comes to pattern recognition, predictive AI makes assumptions and predictions and suggests outcomes; generative AI, on the other hand, takes preexisting patterns and mixes them to create new content.

The lines separating predictive AI from generative AI will probably blur as AI develops. Emerging AI systems combine predictive and generative intelligence together in a seamless manner.

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Advanced AI systems incorporate both sorts of algorithms to produce both types of results, rather than employing one set for creation and another for prediction.

The value of artificial intelligence will increase even more by merging algorithms that recognize patterns and trends with those that reassemble them into new ones.

Though there are undoubtedly certain differences between predictive and generative AI, these divisions are not inflexible. Everyone has elements that are comparable to each other.

The various results are caused by the way they are applied. Both predictive and generative AI will be important in reshaping the future as AI develops.

Maintaining Salesforce Credentials

For Salesforce Certified AI Associate credentials, there is no mandatory maintenance. Through Trailblazer Community, Trailhead, and Trailhead Academy, you are encouraged to keep learning.


1. What is Generative AI?

Generative AI creates material based on patterns it finds in existing content by combining deep learning neural network techniques and algorithms.

One of the main criticisms of generative AI is that, despite the fact that its output is categorized as a unique material, it actually uses machine learning and other AI approaches based on the earlier creativity of others.

This new AI technology mimics human ingenuity by drawing knowledge from vast content stores.

2. What is Predictive AI?               

Predictive artificial intelligence, or predictive AI, is the process of analyzing data and forecasting future results or events using sophisticated algorithms and machine learning techniques.

Utilizing both past and present data, the objective is to find correlations, patterns, and trends that can be utilized to project potential outcomes in the future.

3. Is earning a Salesforce AI Associate certification worthwhile?

If you have experience with AI technologies and know how to apply them, pursuing a Salesforce AI certification can formally validate and enhance your skills within the Salesforce ecosystem, showcasing your proficiency in effectively utilizing AI capabilities.

4. How to clear the Salesforce AI Associate Exam?

Review the official exam guide provided by Salesforce. Understand the key topics and objectives covered in the exam. This will help you focus your preparation on the right areas.


This blog provides a comprehensive guide to the newly introduced Salesforce AI Associate Certification. It outlines the importance of the credential, the target audience and the career prospects it offers, particularly in the rapidly evolving field of artificial intelligence.

The exam details, including cost, duration and topics covered are presented to help potential candidates prepare effectively.

Furthermore, the blog delves into the ethical considerations of AI, emphasizing Salesforce’s Trusted AI Principles.

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Simran Thakur, a 3x Certified Salesforce professional working as a Salesforce Developer. In addition to her role as a Salesforce Developer, she is the Group Leader of the Salesforce User Group, Indore. As an active community member, she channels her passion into continuously learning new things and sharing valuable knowledge with the community.

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