Dreamforce 2025 Keynote Highlights
The Dreamforce 2025 Keynote brought the spotlight to Salesforce’s bold new vision, “The Agentic Enterprise”. Marc Benioff opened the event with an inspiring message, AI isn’t replacing humans; it’s helping them do more of what matters.
Also, Salesforce introduced its fastest-growing product ever, Agentforce, which has already handled over 1.5 million customer service requests. The big idea this year was people and AI working together and not apart.
From the launch of Agentforce 360 and Agentforce Vibes to success stories from brands like Williams-Sonoma, Pandora, PepsiCo, FedEx, and Dell, the keynote showed how businesses can use AI to be faster, smarter, and more human at the same time.
1. The Agentic Enterprise – Humans and AI Working Together
At the Dreamforce 2025 Keynote, Salesforce introduced its big idea for the future, the “Agentic Enterprise”. In simple terms, it means a workplace where humans and AI agents work side by side.
Instead of replacing people, these AI agents take care of routine tasks like answering questions, finding information, or managing workflows, so employees can focus on the creative and meaningful parts of their jobs.
Marc Benioff emphasized three key principles behind this new approach:
- Trust – Every AI decision must be transparent, safe, and reliable.
- Context – Agents should understand the company’s data, processes, and goals.
- Partnership – Real progress happens when humans and AI collaborate.
2. Agentforce 360 Platform
One of the biggest announcements at the Dreamforce 2025 Keynote was the launch of the Agentforce 360 Platform, Salesforce’s new foundation for building the Agentic Enterprise.
This platform brings together all Salesforce products, such as Sales, Service, Marketing, Commerce, Slack, IT, HR, and even Supply Chain, under one intelligent AI layer.
Another exciting part of the announcement was that Salesforce has already built over 300 industry-ready agents, designed specifically for sectors like healthcare, manufacturing, finance, public service, and communications. These pre-built agents help companies get started faster with real use cases tailored to their industries.
Here’s what makes Agentforce 360 stand out:
- Intelligent Context: It understands business data deeply, connecting information from different apps so agents can make smarter decisions.
- Voice Integration: With Agentforce Voice, companies can now interact with AI agents through natural conversations.
- Agentforce Builder: A tool that lets anyone create their own AI agents using simple language, without complex coding.
- AgentScript: Makes AI behaviour predictable and safe by turning natural instructions into structured, reliable code.
In short, Agentforce 360 isn’t just another Salesforce update; it’s a major step toward making AI an active, responsible, and collaborative teammate in every business.
Image Source: Dreamforce 2025
3. Agentforce Vibes
Another highlight of the Dreamforce 2025 Keynote was the launch of Agentforce Vibes, a tool that completely redefines how apps are built on Salesforce.
Image Source: Dreamforce 2025
Presented by Patrick Stokes, Agentforce Vibes lets anyone create apps, dashboards, or flows just by describing what they want in plain language. No complex setup, no manual coding, simply write what you need, and Salesforce builds it for you.
During the live demo, Patrick showed how he created a Dreamforce Command Center app from scratch using a short description. The system read his request, connected to real Salesforce data, and instantly generated both the app interface and the logic behind it all within minutes.
What makes Agentforce Vibes so powerful is that it understands not just language, but also business context, including your company’s data, relationships, and permissions. This means it doesn’t just generate random apps; it builds exactly what fits your organization’s real needs.
In short, Agentforce Vibes gives every Trailblazer a new superpower: the ability to build with words and turn ideas into working Salesforce apps faster than ever before.
Image Source: Dreamforce 2025
Image Source: Dreamforce 2025
4. Five “Agentic” Customer Stories That Show the Pattern
The Dreamforce 2025 Keynote was also about real companies already transforming their work with Agentforce. Salesforce showcased five inspiring stories that proved how the Agentic Enterprise is not a future idea but a present reality.
Image Source: Dreamforce 2025
1. Williams-Sonoma: “Olive,” the AI Sous-Chef
Williams-Sonoma introduced Olive, an AI sous-chef built using Agentforce 360. Olive helps customers find recipes, watch cooking tutorials, and shop for kitchen tools, all personalized to the products they’ve recently purchased.
The entire project was built in just 30 days, showing how fast companies can bring their ideas to life with Agentforce.
CEO Laura Alber said it best: “Our gift to customers is time; faster, more accurate service powered by AI.”
2. Pandora: “Gemma,” the Personal Shopping Agent
Jewellery brand Pandora launched Gemma, an AI shopping companion powered by Agentforce Commerce and Service. Gemma helps online shoppers find the perfect jewellery through one continuous conversation from browsing to purchase.
Even when a customer calls the store, Agentforce Voice picks up right where the online chat left off, creating a seamless and personalized experience.
3. PepsiCo: Smarter Sales and Field Service
PepsiCo showcased how Agentforce connects every part of their business, from marketing and sales to field operations.
- Agentforce for Sales ensures no lead is left behind by automatically scheduling meetings and personalizing follow-ups.
- Inside Slack, sellers see AI insights, meeting notes, and Tableau dashboards in one place.
- For technicians, Agentforce Field Service provides pre-work summaries, instant troubleshooting, and even product recommendations, turning service calls into sales opportunities.
PepsiCo’s Chief Strategy Officer, Athena, shared their ambitious vision:
“By 2026, PepsiCo will be an AI-first company; connected, intelligent, and growth-driven.”
4. FedEx: Smarter Data and IT Support with Data360
FedEx highlighted two innovations: Data360 and Agentforce IT Service.
- Data360 improves how AI understands company data by breaking down large documents intelligently and applying data-governance rules automatically.
- Agentforce IT Service handles everyday tech issues instantly through Slack, letting employees request laptop setups or fixes without logging a ticket.
Result: FedEx teams save time while IT focuses on real problems. COO Richard Smith said it best — “The information about the package is now just as important as the package itself.”
Image Source: Dreamforce 2025
5. Dell: Reinventing Supply Chain with Agentforce
Dell used Agentforce Supply Chain, powered by Regrello, to automate complex processes like supplier onboarding.
By simply uploading a diagram or document, the system generates the full workflow, forms, data models, and governance rules in minutes. This helped Dell cut onboarding time from 60 days to just 20.
5. Voices of Partnership – OpenAI, Accenture, and More
The Dreamforce 2025 Keynote also featured powerful voices from Salesforce’s closest partners, highlighting how collaboration is driving the future of trusted AI.
Brad Lightcap, COO of OpenAI, shared that AI’s true purpose is to unlock human potential by integrating intelligence into the tools people already use every day.
“AI systems will unlock potential for humanity at levels we can’t even comprehend,” he said.
Julie Sweet, CEO of Accenture, spoke about the need for reinvention, not just automation. She encouraged leaders to rethink how work gets done, using AI to redesign processes from the ground up.
“If you’re not saying how you’ll do things differently, you’re not reinventing enough,” she added.
Both leaders echoed Salesforce’s core belief that AI must be built on trust, empowering people, not replacing them.
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6. Salesforce’s Core Values and Impact
Beyond technology, the Dreamforce 2025 Keynote also reminded everyone of what truly defines Salesforce, its values and purpose.
Salesforce reinforced its long-standing 1-1-1 model — giving 1% of equity, 1% of profit, and 1% of employee time back to communities. Over the years, this has grown into an extraordinary impact:
- Nearly $1 billion donated in grants and philanthropy
- 62,000 nonprofits using Salesforce for free
- 10 million+ volunteer hours completed
- $300 million invested in training and re-skilling
- $150 million directed to local public schools
7. The Agentic Revolution – What It Means for the Future
The Dreamforce 2025 Keynote marked the beginning of what Salesforce calls the Agentic Revolution, a new era where AI and humans work together as true partners. This shift isn’t about replacing people with machines; it’s about giving them more time to think, create, and connect.
Conclusion
The Dreamforce 2025 Keynote wasn’t just another tech event, it was a clear look into the future of how people and AI will work together. With the launch of Agentforce 360 and Agentforce Vibes, Salesforce showed how businesses can move from simple automation to meaningful collaboration between humans and intelligent agents. The real-world stories from Williams-Sonoma, Pandora, PepsiCo, FedEx, and Dell proved that this future is already happening.
As Marc Benioff reminded everyone, AI doesn’t replace people, it elevates them. The Agentic Enterprise is not just a new platform, but a new mindset: one built on trust, purpose, and human connection.
Dreamforce 2025 left one lasting message: The future of AI is not artificial. It’s profoundly human.
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