Salesforce is lowering the barrier to entry for businesses curious about AI. With their May 15th announcement of flexible pricing for Agentforce, companies can now experiment with AI in a low-risk way, starting small, exploring different use cases, and scaling up only when they’re ready.
They’re rolling out three major “pricing innovations” aimed at making AI more accessible, encouraging broader adoption, and giving organisations the flexibility to build out their digital workforce at a pace that suits their strategy and budget.
New Flex Credits to scale Agentforce
Salesforce is rolling out Flex Credits, a new, pay-as-you-go pricing model for Agentforce. Instead of paying a flat fee, you only pay for what the AI does, like updating records, automating workflows, or solving cases. Each action costs just 20 credits (that is $0.10 per action).
You can buy Flex Credits in packs of 100,000 for $500 and manage them through Salesforce’s Digital Wallet. It empowers businesses to expand their AI use efficiently, monitor how it’s used, anticipate future needs, and maximise the return on every dollar invested.
New Flex Agreement
Salesforce also introduced the new Flex Agreement that allows businesses to shift between human and digital labour as their needs change. Salesforce now lets you convert user licenses into Flex Credits and switch back whenever needed. It’s all about maximising your budget while staying flexible and open to new possibilities.
New Agentforce user licenses and add-ons
Salesforce has also introduced new Agentforce user licenses and add-ons that make it super easy to bring AI to every employee. With a simple per-user-per-month model and no usage caps, teams can tap into powerful AI across Salesforce and Slack, boosting productivity without worrying about limits.
Availability and Pricing Summary
- Price: $500 for 100,000 credits.
- Per-task cost: only 10 cents.
- If you’re on Enterprise Edition or higher, you’ll get 100,000 Flex Credits free through Salesforce Foundations.
Read more – Salesforce acquires AI Startup Convergence
Conclusion
Salesforce’s introduction of flexible pricing for Agentforce marks a significant shift in how businesses can adopt and scale AI-driven digital labour. With the new Flex Credits system, companies pay only for the specific actions their AI agents perform, such as updating records or resolving cases, making it a cost-effective solution that aligns expenses directly with outcomes. The Flex Agreement further enhances this flexibility by allowing organisations to reallocate investments between human and digital resources as priorities evolve.
This new model gives businesses the freedom to explore and grow their use of AI on their terms, while also making sure every dollar spent directly supports their bigger strategic goals.
